SURVIVING THE HARSH REALITIES OF SETTING UP A BUSINESS IN NIGERIA: THE STORY OF JUMIA

SURVIVING THE HARSH REALITIES OF SETTING UP A BUSINESS IN NIGERIA: THE STORY OF JUMIA
Nigeria, despite being the largest economy in Africa, is one of the toughest places to establish small and medium scale businesses. This is because the economic environment is quite unfriendly as entr…
SURVIVING THE HARSH REALITIES OF SETTING UP A BUSINESS IN NIGERIA: THE STORY OF JUMIA